Retail Revolution in the Kitchen Industry: Customer Experience at the Forefront
Houten, vrijdag, 20 juni 2025.
Dutch kitchen retailers like Eigenhuis Keukens are redefining the customer experience through innovative showroom concepts. The focus is shifting towards personalised service, with high-quality design solutions and an integrated customer journey taking centre stage. With an average customer rating of 9.5, these retailers prove that the future of the kitchen market is about more than just products: it’s about total experience, technological integration, and tailor-made solutions that exceed the expectations of modern consumers.
Customer Experience as a Differentiating Factor
Eigenhuis Keukens transforms the retail experience through a unique combination of personal service and innovative design. With over 150 employees working daily to exceed customer expectations, the company has developed a clear strategy [1]. The average customer rating of 9.5 out of 10 confirms their successful approach [2].
Innovative Showroom Concepts
Modern kitchen showrooms offer customers a complete experience, including personal guidance and detailed 3D designs. Advisors like Marco van der Hoeven take ample time to advise customers and draw their dream kitchen [3]. Innovative lighting, such as i-luminate technology, additionally creates a premium atmosphere in the kitchens [4].
Market Position and Revenue Development
In the Dutch retail market, companies like Samas and Leen Bakker are among the top performers. Samas currently leads the list with a turnover of €682.2 million, followed by Leen Bakker with €331.6 million [5]. Eigenhuis Keukens positions itself in this competitive market by continuously investing in service quality and innovative concepts [1].