Auchan's Innovative Advance: Retailer of the Year 2025
Boekarest, donderdag, 19 juni 2025.
Auchan Romania has achieved a prestigious recognition as Retailer of the Year 2025, awarded by a national study of 6,445 urban consumers. The distinction reflects their commitment to innovation, sustainability, and affordability. With over 1,000 private label food products in collaboration with local producers, Auchan distinguishes itself through a customer-centric approach. Two special product categories - Fruit and Nut Bars and Organic Cheese - also won awards, underlining their commitment to quality and local production. The recognition confirms Auchan’s strong position in the Romanian retail market and their ability to meet evolving consumer demands.
Retail Strategy and National Recognition
Auchan Romania has achieved a remarkable feat by winning the ‘Retailer of the Year 2025’ title, based on a comprehensive national study of 6,445 urban consumers [1]. The distinction was conducted by Treetz sprl, a research company affiliated with ESOMAR, with methodology certified by Deloitte [1].
Product Portfolio and Local Collaboration
The company distinguishes itself by offering more than 1,000 private label food products in collaboration with local Romanian producers [1]. Special recognition went to two specific product categories: the ‘Fruit and Nut Bars’ and ‘Organic Cheese’, both of which won the ‘Voted Product of the Year – Private Label’ award [1].
Company Scale and Market Position
Auchan Romania currently operates an extensive store network with 470 stores, including 26 classic hypermarkets, 8 ATAC Hyper Discount hypermarkets, 9 supermarkets, and a fully automated Auchan Go smart store [1]. In 2024, the company achieved a gross turnover of more than €1.7 billion [1].