Auchan Strengthens Regional Economy with Local Supplier Initiative
Debrecen, vrijdag, 27 juni 2025.
Auchan Hungary has launched an innovative local supplier initiative in Debrecen, aimed at supporting small and medium-sized producers in Eastern Hungary. The programme, supported by the National Agricultural Chamber, seeks to increase local supplier procurement by a factor of 6-8, from currently around 300 million HUF per store. Currently, approximately half of the products in Auchan stores are food, with 86% sourced from Hungarian soil. This strategic programme demonstrates the increasing focus on local economic development and short supply chains in the retail sector.
Strategic Collaboration with Local Producers
Auchan Hungary launched a local supplier initiative on Thursday in collaboration with Magyar Termek Nonprofit at its Debrecen location [1]. The programme is supported by the National Agricultural Chamber (NAK) and focuses on increasing the presence of products from small and medium-sized suppliers on its shelves [2].
Ambitious Growth Strategy
According to Attila Nagy, Sales Director of Auchan Hungary, the goal is to increase local supplier procurement by a factor of 6 to 8, currently around 300 million HUF per store [2]. Currently, approximately 50% of products in Auchan stores are food, with 86% of origin from Hungary [2].
Financial Perspective
The company achieved a net turnover of 366.3 billion HUF in 2024, indicating a strong market position and potential for further growth [1].