Delhaize strengthens its focus on sustainability with new stores in Dessel and Brussels
Dessel, vrijdag, 30 mei 2025.
Delhaize recently opened two revamped stores, one in Dessel and a Proxy Delhaize at the lively Tour & Taxis location in Brussels. These reopenings mark a crucial step in Delhaize’s strategy to adapt to the modern market, with a strong emphasis on sustainability and locally produced goods. For instance, the store in Dessel incorporates innovative sustainability techniques such as a CO₂ cooling system and geothermal heating. Meanwhile, the Proxy Delhaize in Brussels offers a modern concept with a focus on quick and healthy meals, perfectly responding to the needs of the local community. These initiatives underscore Delhaize’s commitment to eco-friendly practices and customer satisfaction in an increasingly competitive retail environment.
Innovative Store Concepts
With the reopening of the store in Dessel and the new Proxy Delhaize in Brussels, Delhaize is taking significant steps in their retail strategy, focused on sustainability and local products. The Dessel branch, which reopened its doors on 24th April, is equipped with modern sustainability technology such as CO₂ cooling systems, geothermal heating, and energy-efficient LED lighting[1]. The Proxy Delhaize location at Tour & Taxis in Brussels, opened on 4th April, meets the dynamic demands of the local working and residential community by offering fresh, ready-to-eat meals through their new ‘Concept Kitchen’[2].
Strategic Significance for Delhaize
These strategic expansions reflect the broader trend within Delhaize to adapt its product range and service offerings to the demands of today’s shopper. Introducing sustainable initiatives in their locations, such as in Dessel, provides a competitive edge amid the growing interest from consumers and regulators in eco-friendly practices[3][4]. Meanwhile, the strategic positioning in the Brussels metropolis is a smart move to enhance visibility and accessibility in an urban area[2].
Economic Implications
With the opening of these revamped stores, Delhaize is creating potential for economic growth and customer engagement. The expansion towards more sustainable shopping options can help Delhaize increase its market share in a competitive market. Innovative concepts, such as those in the Proxy Delhaize, cater to the growing demand for fast yet healthy meals in urban areas[3]. Moreover, the focus on local products contributes to the regional economy and strengthens relationships with local suppliers[1][5].