Zalando Consolidates E-commerce Power with About You Acquisition
Brussel, vrijdag, 4 juli 2025.
The European Commission has officially granted Zalando permission for the full acquisition of About You for €1.2 billion. This strategic acquisition strengthens Zalando’s position as a leading e-commerce platform in the European fashion sector. The combined company will have over 62 million customers and expects autonomous revenue growth of 5 to 10 percent annually until 2028. The acquisition, scheduled for 11 July, is expected to increase profitability with a projected EBITDA margin between 6 and 8 percent in 2028. This merger positions Zalando more strongly in the competitive online retail market, while maintaining sufficient competitive space according to the European regulator.
European Commission Approves Acquisition
The European Commission has officially granted Zalando permission for the full acquisition of About You for €1.2 billion [1][2]. The regulator determined that this merger will not have significant negative consequences for competition in the European economic area [3].
Strategic Market Position
Through this acquisition, the combined company will have more than 62 million customers [4]. Zalando expects autonomous revenue growth of 10 percent per year until 2028 [5]. The company also anticipates a substantial increase in profitability, with a projected EBITDA margin between 6 and 8 percent in 2028 [5].
Strategic Implementation
The acquisition is scheduled for 11 July and will strengthen Zalando’s position as a leading e-commerce platform in the European fashion sector [6]. Zalando has already secured more than 90 percent of About You’s shares and intends to acquire the remaining shares through a squeeze-out procedure [6].