Strengthening Physical Stores Digitally: Carrefour's Smart Retail Revolution
Parijs, vrijdag, 27 juni 2025.
Carrefour confirms the future-proofing of physical retail by implementing an innovative digital strategy, with 90% of sales still occurring in traditional stores. The company is investing in an integrated omnichannel approach with smart technologies like digital price labels, cameras, and sensors that generate real-time insights. By expanding digital capabilities without undermining the physical shopping experience, Carrefour creates a forward-looking retail approach that seamlessly combines technology and human interaction. This strategy enables the company to analyse customer behaviour, optimise inventory, and deliver personalised promotions.
Digital Transformation of Physical Retail
Carrefour is implementing an advanced digital strategy that reinforces the traditional store environment, with 90 percent of sales still taking place in physical stores [1]. The company is investing in a smart technological infrastructure that enhances customer experience through advanced IoT devices [2].
Innovative Technological Solutions
In collaboration with VusionGroup, Carrefour is developing a smart shelf system that collects and analyses real-time data. This technology utilises electronic price labels, marketing labels, cameras, and sensors integrated onto a single data platform [1]. The smart shelves can detect product outages, analyse purchase behaviour, and offer personalised promotions instantly [1].
Strategic Digital Approach
Carrefour’s digital transformation strategy focuses on improving customer experience without losing the essential human interaction in physical stores [3]. The company is specifically targeting AI technologies to enhance service, such as the smart chatbot Rufus for customer support [4].