Technological Agility: How Retailers Embrace Uncertainty
Amsterdam, zaterdag, 7 juni 2025.
In a world that is constantly changing, retailers are transforming their strategies through advanced predictive analytics and mobile-first approaches. Technology is being used to navigate challenges such as trade laws, tariffs, and disrupted supply chains. Smaller retailers can compete by creating personalised experiences, with mobile platforms at the centre. The crucial shift lies in using data-driven decision-making: retailers collect and analyse real-time information to quickly anticipate market changes, consumer behaviour, and economic fluctuations. The key to success is agility, technological intelligence, and the ability to convert uncertainty into strategic opportunities.
Predictive Analytics as a Strategic Weapon
Retailers find themselves in a constant state of uncertainty, where technological solutions become crucial for surviving and growing. Mikhail Ishkhanov from SOTI emphasises that businesses are facing challenges such as tariffs, inflationary pressures, reduced consumer purchases, and supply chain issues [2]. Predictive analytics, part of the broader AI technology, helps retailers optimise their inventory by analysing historical store data and consumer trends [2].
Mobile-First: The New Retail Reality
Mobile devices are now the primary communication platform for consumers, requiring retailers to adapt to an omnichannel experience that is recognisable both online and in-store [2]. Smaller retailers can compete by deploying advanced technologies for personalised shopping experiences, such as partnerships with influencers and launching specialised products [2].
Technological Innovation in Practice
Companies like Tractor Supply Company have developed AI-based employee assistants that provide real-time product information, inventory levels, and brand communication [2]. Manhattan Associates delivers solutions that allow brands like PACSUN and Brooks Brothers to transform their stores into efficient supply centres [5].