Colourful Merchandising: How Retailers Transform the Shopping Experience
Nantes, dinsdag, 17 juni 2025.
Retailers such as Hyper U and Auchan are breaking through traditional store layouts with advanced merchandising strategies. By strategically using colour and creative product presentations, they create distinctive shopping environments that fundamentally change customer experiences. Special presentation spaces, like ‘caves’ for specific product groups such as Mimolette cheese, capture attention and offer a unique retail experience. This innovative approach goes beyond conventional merchandising and transforms how consumers perceive and select products, focusing on visual appeal and differentiation.
Innovative Merchandising Techniques
Retailers like Hyper U and Auchan are experimenting with advanced merchandising strategies where colour usage and special product presentations take centre stage [1]. At Hyper U in La Chapelle-sur-Erdre, it is clearly demonstrated how colour can attract attention and create a visual interruption that significantly improves product visibility [1].
Specialised Presentation Spaces
A notable trend is the introduction of specialised ‘caves’ for specific product groups. Auchan, for example, has created a special ‘Mimolette cave’ with 8 different references and cheese ages, thereby establishing a distinctive offering [2].
Technological Innovations in Retail
Modern retail environments integrate advanced technologies to enhance customer experience. Experts expect retailers can count on a 20% increase in sales through innovative merchandising solutions [3].