Psychedelic Prints Transform Paris' Most Charming Bistro
Parijs, maandag, 9 juni 2025.
Pucci, the LVMH fashion brand, reveals a surprising summer installation at the iconic Bar de la Croix Rouge in Saint-Germain-des-Prés. Until 30 July, the Italian fashion house will cover the terrace with its signature ‘Marmo’ print - a psychedelic reference to the 60s and 70s, rendered in vibrant red, coral, and pink tones. This unexpected location choice perfectly aligns with artistic director Camille Miceli’s creative vision of redefining the luxury industry through unconventional and playful brand activations. Simultaneously, Pucci launches its summer 2025 collection, featuring flowing pieces that mirror the bistro’s colour palette.
Pucci’s Summer Urban Transformation
Pucci, the luxury fashion brand within the LVMH empire, has announced a surprising summer installation at the historic Bar de la Croix Rouge in Saint-Germain-des-Prés. Until 30 July, the terrace will be covered with the signature ‘Marmo’ print, a psychedelic reference to the 60s and 70s, presented in a vibrant palette of red, coral, and pink [1].
Camille Miceli’s Creative Vision
Since her appointment in September 2021, creative director Camille Miceli has chosen an unconventional approach within the luxury industry. She prefers festive and relaxed events over traditional formats, which is clearly evident in this pop-up location. On the occasion of the launch, the brand will even serve a typical Italian aperitif with spritz [1].
Summer Collection 2025
Parallel to this location intervention, Pucci launches its Marmo 2025 collection. The collection includes airy summer clothing such as draped trousers, dresses, shorts, and blouses, all in the same red and pink tones that characterise the Parisian bistro [1].