Sustainable Fashion Revival: M/SA Launches Groundbreaking Upcycle Collection
Parijs, woensdag, 25 juni 2025.
Sakina M’Sa, a renowned sustainable fashion designer, returns to the fashion calendar with M/SA, an innovative unisex ready-to-wear label using 80% recycled materials. After her withdrawal following the Rana Plaza disaster in 2013, she will present a collection on Sunday, 29 June that not only transforms fashion but also promotes social integration. The collection is produced by workers from a reintegration workshop in Paris, demonstrating how fashion can serve as a lever for social change and human dignity.
Sustainable Fashion Revolution by M/SA
Sakina M’Sa presents her new unisex ready-to-wear label M/SA on Sunday, 29 June, taking a promising step in sustainable fashion. The ‘The Pure’ collection is 80 percent composed of recycled materials, sourced from unsold luxury brand stock and European sorting stations [1][2].
Social Impact of Fashion
The collection is produced by workers from a professional reintegration workshop in the 13th arrondissement of Paris. M’Sa emphasises the importance of social inclusion: ‘Some newcomers might not speak the language well, but they know how to sew excellently. Sewing is a language! We create jobs and with that, not only beauty, but also human value’ [1].
Background and Return
After the Rana Plaza disaster in 2013, M’Sa withdrew from the fashion industry [1]. Her current return with M/SA (Makers of Sustainable Aesthetics) marks a strategic repositioning, aimed at scalable collections that future distributors can embrace [2].
Event Details
On Sunday, 29 June, M/SA will host ‘The Pure Fashion Day’, supported by ADEME and Armonia. The programme includes a discussion panel about responsible fashion and a creative upcycling workshop where visitors can create unique accessories [3].