Oriental Elegance Defies the Heat: Milan Fashion Week Unveils Refreshing Collections
Milaan, zondag, 22 juni 2025.
During Milan Fashion Week, leading brands such as Emporio Armani and Pronounce presented an innovative approach to summer fashion. In response to the ongoing heatwave, designers have created collections that are not only functional but also inspired by oriental aesthetics. Light, breathable silhouettes are combined with subtle eastern influences, resulting in a refined approach to seasonal clothing. The collections reflect an intelligent dialogue between practical needs and cultural inspiration, where designers have transformed the challenge of extreme temperatures into an opportunity for innovative fashion design.
Oriental Influences in Summer Collections
During Milan Fashion Week, designers have chosen a unique approach to summer fashion, with oriental aesthetics at the centre. Brands like Emporio Armani and Pronounce have presented collections inspired by traditional Chinese elements, such as the Chinese kite. The Pronounce designers Yushan Li and Jun Zhou stated: “We were inspired by the traditional Chinese kite, playing with its structure and airy aspect” [1][2].
Response to Extreme Heat
The current heatwave in Milan has forced fashion designers to reconsider their collections. Elena Rossi, chief designer at Gianni Versace, stated: “The heat this year is extraordinary, so we had to review our usual designs to keep people comfortable” [3]. The collections are characterised by lighter, more breathable fabrics designed to combat extreme temperatures [4].
International Fashion Trends
The Milan Fashion Week for Spring-Summer 2026 collections runs from 20 to 24 June 2025 [5]. Alongside established brands like Emporio Armani, we also see new international participants, such as British Paul Smith and Japanese Setchu, who are adding their unique perspectives to the fashion world [6].