Natural Skincare: Sustainable Brands Transforming the Beauty Market
Tel Aviv, maandag, 9 juni 2025.
International skincare brands such as AHAVA and Ecology Skincare are revolutionising the beauty market with scientifically-backed, ecologically responsible products. These innovative brands focus on 100% natural ingredients, sourced from locations like the Dead Sea and organic raw materials. By utilising components such as minerals, plant extracts, and sustainably produced resources, they offer consumers transparent and environmentally-friendly skincare solutions. The shift reflects a growing demand for products that are not only effective but also ethically produced, emphasising sustainability, transparency, and respect for natural ecosystems.
Sustainable Ingredients as Core Strategy
Brands like AHAVA and Ecology Skincare distinguish themselves by using 100% natural ingredients from specific source regions. AHAVA, for instance, uses minerals from the Dead Sea, while Ecology Skincare focuses on ingredients from 100% grass-fed, free-range cattle [1][2]. This brand strategy emphasises not only the purity of ingredients but also demonstrates a strong commitment to sustainability and transparency in production processes.
Innovative Product Composition
The new generation of skincare brands completely eliminates synthetic components. Food for Skin guarantees 0% microplastics, perfume, and parabens in their products [3]. The ingredients are carefully selected to support the natural skin barrier, with components directly sourced from plant-based sources such as vegetables, plants, and seeds [3].
Consumer Awareness and Market Demand
The growing demand for natural skincare products reflects a broader consumer trend towards conscious, ethical choices. Customer reviews show a strong preference for products with transparent composition and demonstrable skin-improving properties [4][5]. Brands like Food for Skin have won multiple Dutch Beauty Awards, confirming their quality and innovative approach [3].