Auchan Hypermarket Strengthens Strategic Position in Franco-Belgian Border Region
Calais, vrijdag, 4 juli 2025.
Auchan Hypermarket strategically expands its hypermarket on Avenue Roger Salengro in Calais, with a sharp focus on optimal accessibility and logistical efficiency. The location is crucial for serving customers from both France and adjacent regions, thereby maximising the retail group’s cross-border market potential. Through this smart positioning, Auchan can strengthen its logistics network and offer customers from different regions an optimised shopping experience.
Strategic Location in Border Region
Auchan Hypermarket reinforces its position in the Franco-Belgian border region by expanding the hypermarket on Avenue Roger Salengro in Calais. This strategic move aims to optimise cross-border logistics and leverage the advantageous geographical location [3][4]. The location plays a crucial role in serving customers from both France and adjacent regions, thereby expanding Auchan’s market reach.
Logistical Efficiency
The expansion aligns with the broader trend of nearshoring and cross-border logistics, where companies increasingly focus on strategic locations that can serve multiple markets [3]. For Auchan, this represents an opportunity to improve logistical efficiency and optimise customer experience by utilising a central location in a border area.
Retail Strategy
Despite previous challenges in the retail sector, where Auchan Retail France experienced a -1.3 percent revenue decline in 2018 [2], the Calais hypermarket appears to be a promising strategic investment. The location offers opportunities for cross-border sales and improved logistical operations [1][3].