Hybrid Nutrition: Albert Heijn's Smart Step Towards Sustainable Eating
Zaandam, maandag, 16 juni 2025.
Albert Heijn introduces fifteen innovative hybrid products that are transforming the future of food selection. By creating an intelligent mix of animal and plant-based ingredients, the supermarket chain is developing a new range that places sustainability and taste experience at its core. The products, ranging from dairy drinks to meat products, contain an average of 20-25% less CO₂ emissions and reduced saturated fat. Moreover, these hybrid alternatives are equally affordable as traditional variants, enabling consumers to easily choose a more plant-based lifestyle without compromising on taste or budget. This strategic innovation aligns with Albert Heijn’s ambition to make 60% of protein sales plant-based by 2025.
Innovative Assortment
Albert Heijn introduced fifteen hybrid food products last Monday, forming a groundbreaking combination of animal and plant-based ingredients. The range includes two dairy drinks with mixed milk and plant proteins, seven meat products such as hamburgers and minced meat, and six meat products including grilled sausage and sandwich sausage [1][2].
Sustainability Goals
The hybrid products contribute to Albert Heijn’s ambition to sell 35,747% more plant-based protein products. Currently, 44.2% of sold proteins are plant-based, with the objective of increasing this percentage to 60% by 2025 [1].
Environmental Impact
The new products have an average of 20-25% lower CO₂ emissions compared to traditional variants. They are also equally affordable or even cheaper than fully animal-based alternatives [3].
Consumer Perspective
Nienke Tjerkstra, responsible for sustainability and health at Albert Heijn, emphasises that the hybrid products are as tasty as regular variants. ‘We are making it easier to eat plant-based more often, without customers having to compromise on taste or habit’ [1].