Discover the World: Zara's Smart Travel Feature Unveils Urban Fashion Secrets
Milaan, woensdag, 4 juni 2025.
Zara is transforming travel planning with its groundbreaking ‘Travel Mode’ in the app. Fashion experts have compiled exclusive guides for six international cities: Milan, Rome, London, Manchester, Tokyo, and Kyoto. Travellers will not only receive local insider tips about culture, gastronomy, and attractions, but can also seamlessly order Zara products online with delivery directly to their hotel. This innovative feature, launched just before the summer season, combines fashion, travel, and local expertise in one digital experience, setting a new standard for retailers serving the modern, mobile traveller.
Zara’s Innovative Travel Feature
Zara has launched a revolutionary ‘Travel Mode’ in its mobile app, offering travellers a unique combination of fashion and urban discoveries [1][2]. The new feature provides detailed travel guides for six international cities: Milan, Rome, London, Manchester, Tokyo, and Kyoto [3].
Expertly Curated Guides
The travel guides have been carefully compiled by leading fashion experts, including Tish Weinstock for London and Manchester, and Michael Gaubert for Rome and Milan [4]. Each guide offers in-depth recommendations for culture, gastronomy, and local attractions [5].
Seamless Shopping Experience
Users can not only discover local hotspots but also easily order Zara products online with direct delivery to their hotel [6]. This feature is available through both the Zara app and the official website [7].
Strategic Launch
The ‘Travel Mode’ was activated just before the summer season, a period when these cities are particularly attractive to travellers [8]. Zara currently has 1,759 stores in 98 markets, with 57 stores in the UK, 88 in Italy, and 64 in Japan [9].