Japanese and American Brands Unveil Refined Menswear in Paris
Parijs, woensdag, 25 juni 2025.
During Paris Fashion Week, Auralee and The Row presented an innovative men’s collection that combines elegance with ultimate wearability. The Japanese brand Auralee, led by designer Ryota Iwai, drew inspiration from Japan’s variable spring climate, resulting in a versatile collection. The Row, the American brand by the Olsen sisters, focused on high-quality materials like cashmere and silk, with a casual and refined approach to contemporary menswear. Both brands emphasise a new philosophy: fashion that is both sophisticated and comfortable, perfectly attuned to the modern man who values both style and functionality.
Auralee’s Vision of Modern Menswear
Japanese designer Ryota Iwai presented a collection inspired by the variable Japanese spring climate, with unexpected wind gusts and temperature fluctuations [1]. The collection is characterised by high-quality materials such as cashmere, alpaca, and wool, carefully selected from the world’s best suppliers [1]. Iwai’s design combines refined cut with effortless wearability, such as well-tailored suits worn with slippers and jackets loosely knotted at the waist [2].
The Row’s Refined Men’s Line
The American fashion house The Row, founded by the Olsen sisters, presented a collection that perfectly balances elegance and comfort [3]. The designers focused on lightweight and comfortable fabrics such as cotton, silk, and cashmere [3]. Noteworthy details include knitted grandfather-style jumpers, cotton shirts, and airy shorts that exude a relaxed and casual attitude [3].