Generation Shift at Zara Kids: Italian Manager Takes the Helm
Madrid, woensdag, 2 juli 2025.
Inditex has implemented a strategic management change at Zara Kids by appointing Lorenzo Marcheselli as the new division director. He replaces Begoña Costas, a veteran who is retiring after nearly fifty years of service. Marcheselli, with almost two decades of experience within the company, has previously held leadership roles in various European regions, including the United Kingdom and Ireland. This shift not only marks a generational change but also emphasises Inditex’s strategy of internal talent development and renewal within its children’s clothing division.
Background of the Management Change
Lorenzo Marcheselli takes the lead at Zara Kids after a career spanning almost two decades within Inditex. He has previously held key leadership positions, including leading operations in the United Kingdom and Ireland and the commercial directorship of Zara in Europe [1][2]. His appointment follows the departure of Begoña Costas, who is retiring after nearly fifty years of service [3].
Strategic Renewal within Zara Kids
The Zara Kids division has strengthened its positioning over the past twelve months through various strategic initiatives. In February 2025, the brand launched a collaboration with German denim specialist Closed and introduced the Z3D line targeting teenagers in October 2024 [4]. Zara is currently the primary driver within Inditex, accounting for over 70% of the group’s turnover and profit in the 2024 financial year [5].