Amazon Prime Day 2025: Four Days of Personalised Shopping with Advanced AI Support
Seattle, woensdag, 18 juni 2025.
Amazon is transforming its annual Prime Day event into an extensive four-day shopping spectacle from 8th to 11th July. Using advanced AI technology like the shopping assistant Rufus, Amazon is offering Prime members an unprecedented personalised shopping experience. Members can benefit from daily changing theme deals, exclusive offers across more than 22 markets, and intelligent tools to discover products based on their previous interests and purchase history. The expansion to four days provides consumers with greater flexibility and increases the opportunity to find attractive deals across categories ranging from electronics to household items.
Expansion of Prime Day
Amazon is extending its annual Prime Day event to four days, from 8th to 11th July 2025, with exclusive deals in more than 22 markets worldwide [1][2]. This strategic extension offers Prime members more flexibility and shopping opportunities, with deals beginning at midnight and special offers released every five minutes [3].
Personalised AI Shopping Experience
The expansion accompanies advanced AI technologies, including the AI shopping assistant Rufus [4]. Members can use the ‘Interests’ and ‘Buy Again’ lists to discover personalised deals in categories such as fashion, household items, electronics, and school supplies [2][5].
Global Availability
Prime Day 2025 will launch in 19 countries, including Australia, Canada, Germany, Japan, and the United Kingdom [6]. Countries like Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates will be able to participate later this summer [7].