Personal Kitchen Experience: How Retailers are Transforming Customer Relationships
Houten, dinsdag, 24 juni 2025.
The Dutch kitchen retail market is evolving towards a personalised customer experience, with shops like Eigenhuis Keukens and 123Kitchens&Appliances distinguishing themselves through extensive showrooms and in-depth customer advice. The focus is shifting from mere sales to a holistic approach where emotional connection and expert guidance take centre stage. Retailers are increasingly investing in spaces where customers can not only view products but also undergo a complete design and advisory journey that aligns with their individual living desires and aesthetic preferences.
Kitchen Experience in Transition
The Dutch kitchen retail market is transforming towards a more personalised customer experience. Keukensale, a leading retail franchise, offers customers advanced services such as free 3D designs and a lowest price guarantee [2]. The focus is shifting from traditional sales to a holistic approach where advice, design, and individual living wishes are central [1][2].
Technological Innovation in Customer Experience
Modern kitchen stores are increasingly investing in advanced technologies to enhance the customer experience. Plain, an AI platform for furniture retailers, provides 24/7 support and personalised advisory solutions that help retailers increase their conversion rates [4]. The implementation of AI technology has already helped some brands increase their showroom visits by 26 percent [4].
Showroom Experience as a Differentiating Factor
Eigenhuis Keukens profiles itself with a highly valued customer experience, with an average customer rating of 9.5 out of 10 [1]. Customers are not only advised but also warmly received with personal guidance and comprehensive showroom tours [1]. The retail strategy is increasingly focused on creating an emotional connection with the customer [3].