Saudi Designers Conquer Paris: 11 Brands at Tranoï Showcase
Parijs, vrijdag, 20 juni 2025.
Eleven Saudi fashion designers, comprising six mixed and five female brands, will present their Spring/Summer 2026 collections at the Tranoï Showcase from 24 to 27 June in the prestigious La Samaritaine in Paris. This unique collaboration between Saudi 100 Brands and Tranoï Showcase marks a crucial moment for the Saudi fashion industry, with designers like Razan Alazzouni, Reem Alkanhal, and Yasmina Q gaining international recognition. The collections promise an engaging mix of traditional and modern styles, from embroidered dresses to urban streetwear, illustrating the growing creativity and international ambition of Saudi fashion talents.
International Presentation of Saudi Fashion
From 24 to 27 June 2025, eleven Saudi fashion designers will present their Spring/Summer 2026 collections on the fifth floor of La Samaritaine in Paris during the Tranoï Showcase [1][2]. The group consists of six mixed and five female fashion brands, including renowned labels such as Razan Alazzouni, Reem Alkanhal, and Yasmina Q [3].
Strategic Goals of Saudi 100 Brands
The Saudi Fashion Commission aims to strengthen the international position of Saudi fashion through this initiative [4]. Burak Çakmak, CEO of the commission, emphasises that the platform not only presents designers to a global audience but also establishes deeper connections with the international fashion world [5].
Diversity in Collections
The showcased collections will provide a diverse representation of Saudi fashion, ranging from urban streetwear to traditionally inspired designs [2]. Brands like Awaken, with the slogan ‘Open Your Eyes’, will convey progressive messages through fashion [1].