Kitchen Manufacturers Redraw Retail Landscape with Smart Sales Strategies
Brussel, zondag, 8 juni 2025.
In a dynamic retail market, kitchen manufacturers like Keukens De Abdij and Ballerina-Küchen are focusing on innovative sales approaches. They are targeting personalised customer advisory services and strong brand identity to differentiate themselves. Notably, Keukens De Abdij has been nominated for ‘Retailer of the Year 2025’ and introduced the ‘Multi-Massive Core’, crowned as the best interior product. With a focus on modern, Scandinavian, and Japandi kitchen styles, these manufacturers are transforming how consumers select and experience kitchens, placing personal experience at the centre.
European Kitchen Market in Transition
The European kitchen furniture industry is undergoing a dynamic transformation, with a total production value of approximately EUR 18 billion [2]. Export flows are concentrated primarily within Europe, with limited exports to North America, Asia-Pacific, and the Middle East [2].
Innovative Sales Strategies
Kitchen manufacturers like Keukens De Abdij are exploring advanced sales approaches, characterised by personalised customer advisory services and strong brand identity [1]. The introduction of the ‘Multi-Massive Core’ illustrates the trend towards innovative product solutions that place consumer experience at the centre [1].
Market Development and Future Perspectives
The Nordic home furnishing market shows promising growth potential, with an expected expansion of 785.86% between 2025 and 2032. Consumers are showing increasing interest in sustainable, technologically integrated furniture solutions [3].