Hisense Scores Internationally: FIFA Club World Cup as a Springboard for Global Brand Strategy
Peking, maandag, 16 juni 2025.
Hisense marks a significant step in its international marketing approach by becoming the official partner of the FIFA Club World Cup. With a dominant position in the television market - 56.7% market share for screens of 100 inches and larger - the company positions itself as a leading player in both technology and global sporting events. Through strategic partnerships with leading sports organisations such as PSG, NBA, and Real Madrid, Hisense not only increases its brand awareness but also creates immersive viewing experiences that connect fans worldwide. The collaboration with FIFA Club World Cup 2025 confirms Hisense’s ambition to seamlessly integrate innovative technology and sports experience.
Global Sports Partnership
Hisense has expanded its international marketing strategy by becoming the official partner of the FIFA Club World Cup 2025™, aligning with its previously established experience with global sporting events [1]. The company was already an official sponsor of the FIFA World Cup in 2018 and 2022 and a partner of UEFA EURO in 2016, 2020, and 2024 [2].
Technological Dominance
According to market research firm Omdia, Hisense leads global television markets with 56.7 percent market share for televisions of 100 inches and larger in the 2023-2025 period [3]. This technological position enables the company to create immersive viewing experiences that offer fans a stadium-like feeling in their living rooms [4].
International Sports Partnerships
In addition to the FIFA Club World Cup, Hisense has built strategic partnerships with leading sports organisations, including PSG, NBA, NRL, Real Madrid, NASCAR, and Red Bull Racing in Formula 1 [5].