Tesco's Smart Strategy: Market Share Grows Despite Fierce Competition
Londen, donderdag, 12 juni 2025.
In an extremely competitive food market, Tesco is managing to strengthen its market position with an impressive like-for-like sales growth of 4.6% in the first quarter of 2025. The market share has risen to 28%, the highest position since 2016. The supermarket chain attributes this success to a powerful value proposition, with the introduction of 350 new own-brand products and a strong performance of the Finest line, growing by 18%, being crucial. CEO Ken Murphy emphasises the focus on value, quality, and availability, which has led to record customer satisfaction and a strategic reinforcement of market position.
Market Share and Sales Growth
Tesco has delivered a remarkable performance in the first quarter of 2025 with a like-for-like sales growth of 4.6% and a market share that has risen to 28%, which also represents the highest level since 2016 [1][2]. The supermarket chain recorded particularly strong results in the United Kingdom, where like-for-like sales increased by 5.1% [3].
Strategic Product Innovation
The company introduced no fewer than 350 new own-brand products this quarter [1][2]. Notably, the performance of the Finest product line showed a year-on-year growth of 18% [1][3]. Online sales also grew significantly by 11.5% compared to last year [1].
Geographical Performance
In addition to strong results in the United Kingdom, Tesco also achieved impressive growth figures in Ireland, with a like-for-like sales growth of 5.5%. Positive developments were also reported in Central Europe [1][2].
Financial Expectations
Despite the strong performance, Tesco maintains its expectations for the full financial year. The company forecasts an adjusted operating profit between £2.7 billion and £3.0 billion, which is a slight decrease from £3.13 billion in the previous year [1][2].