Retail Technology Transforms: Vivatech 2025 Reveals the New Innovation Wave
Parijs, maandag, 16 juni 2025.
Vivatech 2025 in Paris marked a significant shift in technological innovation for the retail sector. Instead of the traditional focus on robots and drones, companies like LVMH and L’Oréal presented advanced, practical solutions. Notable innovations included ‘Machine Zero’ for cashmere quality control, AI-driven personality analyses, and augmented reality systems. The fair showed a shift towards more integrated, user-focused technologies targeting personalisation, sustainability, and enhanced customer experience. Standout features also included personalised campaign experiments, advanced glasses technology, and innovative solutions pushing the boundaries of what is possible in retail and technology.
Technological Transformation in Retail
Vivatech 2025 marked a crucial shift in retail technology, with renowned companies like LVMH and L’Oréal presenting advanced technological solutions. The fair demonstrated a clear movement away from traditional robotics and drone technologies towards more integrated, user-oriented innovations [1][2].
Innovative Technological Solutions
Notable innovations included LVMH’s ‘Machine Zero’, an advanced system for detecting impurities in cashmere, and L’Oréal’s ‘Noli’, an AI-driven personality analysis platform. These technologies demonstrate a shift towards deeper personalisation and quality control in the retail sector [1].
Augmented Reality and Personalised Experiences
The fair also showcased advanced augmented reality solutions, such as LVMH’s ‘Reflex Logistic’ system and ‘Beauty Genius’ campaign experiments. Technologies like the Elcyo glasses, which can adjust sharpness in real-time, and Engo’s sports-focused AR glasses illustrate the boundaries of personalised technological innovation [1][2].
Future-Oriented Technological Perspectives
Vivatech 2025 underscored the trend towards more integrated and strategic technological solutions. From Cosmo International’s scent detection technologies to innovative AR presentation concepts, the fair demonstrated how technology is fundamentally transforming the retail experience [1][2].