Hybrid Dairy: Albert Heijn Rewrites the Future of Milk Products
Utrecht, vrijdag, 20 juni 2025.
Albert Heijn introduces a groundbreaking hybrid milk line that transforms traditional dairy. Through collaboration with PlanetDairy and Farm Dairy Netherlands, the supermarket chain creates an innovative product range combining 60-70% traditional milk with plant-based ingredients. This strategic shift addresses the growing consumer demand for more sustainable food alternatives without compromising on taste and nutritional value. The hybrid milk products aim to facilitate a seamless transition to more plant-based nutrition while maintaining the familiar taste experience consumers expect. This innovation positions Albert Heijn as a pioneer in the sustainability of the dairy sector.
Innovative Hybrid Milk Products
Albert Heijn launched a revolutionary hybrid milk line last Thursday, combining 70% traditional dairy with plant-based ingredients. The products were developed in collaboration with PlanetDairy and Farm Dairy Netherlands, with the aim of offering consumers a more sustainable and environmentally conscious dairy product [1][2].
Technological Innovation
Dr. Paul Cornillon, CTO of PlanetDairy, explained that their technology focuses on preserving the taste and nutritional value of traditional milk while simultaneously reducing the CO2 footprint [2]. Hans Zijlstra from Farm Dairy emphasized that the challenge was creating a product that is identical to traditional milk in both appearance and taste [2].
Strategic Market Positioning
Jan de Graaf, head of dairy category at Albert Heijn, stated that this introduction positions them as innovative pioneers in the Dutch retail market [1][2]. The new product line aligns with Albert Heijn’s ambition to make 60% of their sold proteins plant-based by 2030 [4].