Trust Under Pressure: The Turnaround in Electronics Retail
Amsterdam, maandag, 23 juni 2025.
The Dutch electronics market is undergoing a profound transformation where independent review platforms like Trustpilot are radically influencing consumer decision-making. Major brands such as Samsung are being increasingly scrutinised, with significant drops in customer satisfaction. Consumers now value authenticity and shared experiences more than traditional marketing communications. Retailers like EP:Tummers demonstrate that transparency and personal service remain crucial for winning consumer trust. The rise of platforms offering second-chance products, such as Productpine, further underscores the shifting expectations in the electronics industry.
The Shift in Consumer Trust
On Trustpilot, electronics brands are currently being extremely critically reviewed. Samsung Electronics, for example, scores only 4.8 percent on the trust scale, indicating a dramatic decline in customer satisfaction [1]. At the same time, EP:Tummers shows that personal service is still valued, with a solid satisfaction score of 77.44 percent [2].
The Rise of Transparent Platforms
Consumers are increasingly choosing platforms that place transparency and authenticity at their core. Productpine demonstrates this trend by offering second-chance products that are environmentally conscious and budget-friendly [3]. Customers appreciate not only the lower prices but also the contribution to sustainability through electronics reuse [4].
Customer Experiences as a Decision Factor
Independent review platforms like Trustpilot are becoming increasingly decisive in purchase decisions. Consumers trust the experiences of other customers more than traditional marketing communications [5]. At electronics chains like Expert, with 140 stores, the focus is shifting towards personal service and transparent communication [6].