Supermarkets Unlock 3.8% Additional Revenue with Data-Driven Loyalty
Den Bosch, donderdag, 5 juni 2025.
In a challenging economic context, supermarkets are achieving substantial revenue growth through smart loyalty campaigns. The new ‘Total Store Impact’ model by L demonstrates that targeted, data-driven marketing strategies can help retailers thrive even during times of inflation and rising costs. By leveraging detailed customer insights, supermarkets can not only increase their revenue but also build valuable customer relationships and optimise their marketing efforts. This approach proves that advanced data analysis is the key to resilient retail growth.
Data-Driven Loyalty Strategy
Supermarkets can achieve an average of 3.8 percent extra revenue through innovative loyalty campaigns, even during an economically challenging period with rising costs and inflation [1]. L’s ‘Total Store Impact’ model provides retailers with a strategic method to optimise marketing efforts through detailed data collection and analysis [1].
Global Retail Partners
L collaborates with over 100 leading supermarket chains, representing nearly €500 billion in annual revenue and reaching more than 60 million customers worldwide [1]. Patrik Sundvisson, CEO of L, emphasises that retailers globally are grappling with the same challenge: how to protect margins while meaningfully engaging customers [1].
Forward-Looking Approach
The data-driven approach is designed to optimise customer spending across the entire store assortment, thereby increasing sales productivity and improving short-term profit margins [1]. Retailers are increasingly implementing advanced analysis methods to gain competitive advantage [4][5].