Spanish Atmosphere Conquers Allee: Mango's Latest Store Concept
Boedapest, donderdag, 5 juni 2025.
Mango has undergone a spectacular transformation in the Allee shopping centre with a brand-new 334 m² store that perfectly embodies the essence of Spanish design aesthetics. This first-of-its-kind Dutch location distinguishes itself through innovative architectural elements such as arched ceilings, natural wooden furniture, and striking mirror solutions. The renovated interior is more than an aesthetic upgrade - it marks Mango’s strategic step towards getting closer to the high-fashion world, with a Mediterranean atmosphere that immediately immerses customers in an authentic Spanish shopping experience.
Mango’s Innovative Store Concept
The new Mango store in the Allee shopping centre covers an area of 334 m², which is significantly larger than the previous location [1]. The design is unique and marks the first store in the Netherlands with an authentically Spanish-inspired interior concept [1]. The space is distinguished by characteristic architectural elements such as arched ceilings, natural wooden furniture, and striking mirror arrangements that create a Mediterranean atmosphere [1].
Strategic Brand Positioning
This remodelling represents a deliberate strategic move by Mango to position itself closer to the high-fashion world [1]. The store has been relocated to a different location within the Allee shopping centre, where the new presentation aims to strengthen the brand identity and offer a more high-end customer experience [1].