Kookaï's Advance: 15% Growth and Strategic Affiliate Expansion
Parijs, donderdag, 26 juni 2025.
After a relaunch in 2023 by the Antonelle-Un jour ailleurs group, Kookaï demonstrates a resilient repositioning in the fashion industry. Under the leadership of CEO Samy Cohen, the company has achieved a significant revenue growth of 15% through a targeted growth strategy. The focus is on expanding the sales network, optimising both own stores and affiliate partnerships. With an existing base of 33 sales points and 70 employees, Kookaï is repositioning itself in the competitive French fashion market, with an ambitious approach to regaining market share and restoring consumer confidence.
Strategic Repositioning
Kookaï has undergone a remarkable transformation over the past eighteen months. After the acquisition by the Antonelle-Un jour ailleurs group at the end of 2023, the company has implemented an ambitious growth strategy. CEO Samy Cohen has been working purposefully to expand the sales network, with a focus on both own stores and affiliate partnerships [1].
Growth and Distribution Channels
The company reports a significant revenue growth of 15 percent since the beginning of 2025. This performance is linked to a strategic expansion of the sales network, with the number of sales points being extended. Currently, Kookaï has 33 sales points, consisting of 16 own boutiques and 17 corners, with a stable workforce of 70 employees [1].
Market Approach
The company is carefully navigating the challenging retail market. Cohen emphasises that the growth has primarily been achieved through the opening of approximately fifteen new sales points, mainly in-house but also through affiliate partnerships. This approach demonstrates Kookaï’s flexibility and innovative approach in a competitive fashion market [1].