Vietnamese Sustainable Shoe Sole Company Cirql Conquers European Market via Italian Partner
Milaan, maandag, 23 juni 2025.
Cirql, an innovative Vietnamese manufacturer of eco-friendly shoe soles, is breaking through in Europe through a strategic partnership with the renowned Italian injection moulding specialist Frasson. This partnership enables Cirql to directly introduce its revolutionary recyclable polymer (rTPU) technology to European shoe brands. By leveraging Frasson’s expertise in supercritical foaming and injection moulding, Cirql can effectively position its sustainable technologies in a market increasingly demanding environmentally conscious product solutions. The collaboration marks a significant step in Cirql’s international expansion strategy.
Strategic European Expansion
The Vietnamese company Cirql, specialising in sustainable shoe soles, is expanding into the European market by entering a crucial partnership with Frasson, a renowned Italian injection moulding specialist [1][2]. Matt Thwaites, Vice President of Cirql, emphasises that this partnership is a significant step in their European market expansion, with Frasson’s expertise in supercritical foaming and injection moulding perfectly aligning with their vision of delivering innovative sustainable materials to global shoe brands [1].
Technological Innovation
Cirql distinguishes itself by using recycled polymer (rTPU) technology, enabling the production of fully recyclable and biodegradable shoe soles [2][3]. The shoe industry faces recycling challenges, as a single shoe can contain an average of 40 to 60 different components [3]. Through their collaboration with Frasson, a company with a century of experience based in Loria, Treviso, they can provide local European brands with sustainable midsoles and outsoles [1][2].
Market Potential
The European market shows an increasing demand for environmentally friendly product solutions, making Cirql’s strategic timing perfect [4][5]. Frasson will serve as a certified European partner for Cirql, enabling direct supply to European shoe brands that increasingly value sustainability [1][2].