Ocean as Inspiration: Sustainable Beachwear from Seaweed Fibre
Stockholm, maandag, 30 juni 2025.
& Other Stories unveils a groundbreaking beachwear collection manufactured from Kelsun, an innovative seaweed fibre developed by Keel Labs. The collection, inspired by the organic forms of marine life, presents a crocheted top and skirt in a neutral cream tone without using dyes. By blending seaweed fibre with organic cotton, the brand creates a sustainable garment that is both soft and robust. Cecilia McNeil, head of sustainability, emphasises the continuous quest for technological innovations in fashion, with this collection perfectly illustrating the close connection between fashion and innovation.
Innovative Seaweed Fibre as a Sustainable Fashion Medium
& Other Stories has developed a pioneering beachwear collection with Kelsun®, a unique plastic-free seaweed fibre that can be seamlessly blended with other natural materials to enhance both flexibility and sustainability [1][2].
Design Inspired by the Ocean
Designer Frida Billegren found her inspiration in the organic forms and fluid beauty of marine life, particularly in the flower-like movement of sea anemones. This resulted in two crocheted garments - a top and skirt - in a neutral cream tone, utilising the natural colour of the fibre without any dyeing process [1][3].
Sustainability Strategy
Cecilia McNeil, head of sustainability at & Other Stories, emphasises the ongoing search for new technologies and materials. The seaweed fibre is blended with organic cotton to create a soft and robust textile, demonstrating how fashion and innovation are closely interconnected [1][2].