Deckers Brands Sees Strong Growth Due to Hoka and Ugg
Verenigde Staten, maandag, 26 mei 2025.
Deckers Brands has achieved an impressive sales growth of 16.3% in 2025, reaching a revenue of $4.986 billion. The brands Hoka and Ugg had a significant share in this success. Hoka grew by 23.6% to $2.233 billion, and Ugg by 13.1% to $2.531 billion. International sales increased by 26.3%, while domestic sales rose by 11.3%. The success was somewhat offset by declining sales from other brands like Teva, Ahnu, and Koolaburra. The CEO of Deckers praised the company’s performance and emphasised the leadership role of Hoka and Ugg in their respective markets. Despite current global trade challenges, the company remains optimistic about future opportunities and maintains a strong focus on the long term.
The Strong Growth of Deckers Brands
Deckers Brands has achieved a revenue of $4.986 billion with a sales growth of 16.3% in 2025. This growth is primarily driven by the strong performances of the Hoka and Ugg brands. Hoka posted an impressive increase of 23.6% reaching $2.233 billion, while Ugg sales rose by 13.1% to $2.531 billion. The international market significantly contributed to this growth, with a 26.3% increase in sales. Domestic sales grew by 11.3%[1].
Market Challenges and Strategies
While Deckers Brands shows strong performance, the company faces challenges from declining sales in other brands such as Teva, Ahnu, and Koolaburra, with a decrease of 8.6%. The CEO highlighted the importance of innovation and the leadership role of Hoka and Ugg, despite the current global trade challenges. Deckers remains focused on long-term growth opportunities, with the company’s strong balance sheet helping it to navigate uncertain periods[1].
Omnichannel Initiatives and Customer Focus
Deckers Brands recognises the value of omnichannel initiatives to serve customers effectively. The company has achieved a 14.8% increase in direct-to-consumer sales, indicating that customers increasingly prefer easy and flexible shopping experiences. Omnichannel strategies continue to evolve within the fashion industry, with companies like Deckers investing in technology and innovations to increase their market share and enhance customer satisfaction[1].