RoC Skincare Strengthens Position with New Southern European Division in Milan
Milaan, donderdag, 26 juni 2025.
RoC Skincare, the dermo-cosmetic brand with a rich history since 1957, has taken a strategic step by establishing a new regional headquarters in Milan. Under the leadership of Roberto De Santis, this division will coordinate activities in Southern Europe and the Middle East. Following the acquisition by Bridgepoint in 2024, the company is explicitly investing in geographical expansion and strengthening its market position. The choice of Milan symbolises the ambition to combine innovation and scientific expertise with a targeted growth strategy in emerging markets.
Strategic Expansion of RoC Skincare
RoC Skincare has made a crucial strategic decision last Wednesday by establishing its new Southern Europe and Middle East division in Milan [1]. The company, originally founded in 1957 in France, has carefully considered this location choice as part of its global growth strategy [1].
Leadership and Company Development
Roberto De Santis will lead this new regional division, with the primary mission of coordinating activities in Southern Europe and the Middle East [1]. The acquisition by Bridgepoint in 2024 has created significant financial and operational opportunities for further expansion and product development [1].
Future Vision
The company emphasises that this new establishment is a ‘central part of a forward-looking global expansion strategy’, while simultaneously maintaining its scientific and innovative roots [1].