Gucci strengthens leadership with key appointments
Parijs, donderdag, 22 mei 2025.
Gucci has made significant adjustments to its leadership team. Maria Cristina Lomanto has been appointed as President of the EMEA region. Marcello Costa takes on the role of Head of Merchandising. These steps come at a crucial time. Gucci is in a transitional phase, ahead of the arrival of new Creative Director Demna. The company is currently experiencing challenges. A 24% drop in sales was reported in the first quarter. Lomanto, a seasoned professional with more than twenty years in the luxury industry, adds extra expertise to the team. She joined Gucci in 2022 as the newly appointed Vice President and Brand Leader. The strategic changes are intended to strengthen Gucci’s position in the European market and give the brand a new impetus.
Strategy and Market Challenges
Gucci’s recent appointments come in response to the current challenges in the market. The company reported a 24% decline in sales in the first quarter of 2025, which is a significant setback for the luxury fashion house [1]. The restructuring with leaders like Lomanto and Costa is a strategic move to reverse this downward trend. By focusing on the European market and improving their merchandising, Gucci aims to restore its market position and attract new customers [2].
Omnichannel Initiatives
In addition to changes in leadership, Gucci is investing in omnichannel initiatives to broaden its customer base. This means they aim to offer the same high-quality experience both online and offline. This strategy is crucial to strengthening the connection with consumers, especially in an era where digital presence is more important than ever before [GPT]. The enhancement of digital sales channels also serves as a counterbalance to the challenges currently faced by physical stores [1].
Retail Perspective and Future Vision
From a retail perspective, the appointment of experienced leaders is essential for Gucci in their transition to a new era. Maria Cristina Lomanto brings more than twenty years of experience in the luxury industry, which is a valuable addition to the team and helps navigate the complex market landscape [2]. The combination of strong leadership and innovative technologies is a strategy that could help Gucci regain its market share and prepare for future challenges [1][2].