Hotel Giant AccorInvest Rises as Essendi: Transformation Beyond Accommodation
Parijs, maandag, 16 juni 2025.
The international hotel group AccorInvest has undergone a strategic metamorphosis by renaming itself to Essendi, with an ambitious vision that extends beyond traditional hotel services. With a portfolio of 576 hotels in 24 countries, including renowned brands like ibis and Mercure, the company positions itself as a pioneer in sustainable hospitality. The name change symbolises more than a rebranding: it reflects a profound strategic reorientation, transforming hotels from mere accommodation spaces to dynamic, community-forming environments. Essendi’s ESG strategy is particularly ambitious: by 2030, it aims to halve its greenhouse gas emissions and seeks complete carbon neutrality by 2050.
Strategic Transformation
Essendi, previously AccorInvest, has implemented a profound strategic repositioning that goes beyond a simple name change. The hotel group currently manages 576 hotels in 24 countries, with a portfolio encompassing renowned brands such as ibis, ibis Styles, Mercure, and Novotel [1][2]. The transformation is symbolic of a broader strategic shift, with the company focusing on the most profitable European economy and middle-class segments [1].
Financial Performance
Essendi’s financial results show a solid growth trajectory. The company reported annual revenue of 4 billion euros, representing a 3.1% increase compared to 2023 [1]. The total portfolio value reached 7.8 billion euros by the end of last year, while the enterprise employs over 20,000 staff members [1].
Sustainability Strategy
Essendi’s ESG strategy is particularly ambitious. The company aims to halve its greenhouse gas emissions by 2030 and become completely carbon neutral by 2050 [1]. The new corporate identity reflects the ambition to transform hotels from mere accommodation spaces into inspiring, community-forming environments [2].
Local Presence
In Hungary, Essendi currently operates 10 hotels [1]. The local financial performance is promising: in 2024, the net turnover was 29 billion forints, with a pre-tax profit of 15 billion forints [1].