Jennyfer Brand Saved: Beaumanoir Acquires 26 Stores After Bankruptcy
Parijs, vrijdag, 13 juni 2025.
In a remarkable turn of events, the Commercial Court of Bobigny has determined that Beaumanoir, the parent company of brands like Cache Cache and La Halle, will take over 26 Jennyfer stores. Celio will acquire seven. This decision marks a significant restructuring in the French fashion sector, with approximately 600 employees losing their jobs. The acquisition underscores the ongoing challenges in retail, where traditional brands struggle to remain relevant in a rapidly changing retail environment. Beaumanoir’s strategic move demonstrates the resilience and consolidation dynamics within the fashion industry, as established players seek new opportunities amidst market turbulence.
Bankruptcy and Acquisition
The Commercial Court of Bobigny made a crucial decision last Thursday regarding the bankrupt fashion brand Jennyfer. Beaumanoir, the parent company known for brands like Cache Cache and La Halle, will acquire 26 stores, while Celio will get 7 locations [1]. This takeover comes after Jennyfer was declared bankrupt on 30 April, with a total of 130 owned stores and 53 affiliated outlets [1].
Employment Impact
The restructuring has far-reaching consequences for employees. Approximately 461.538% of staff will lose their jobs, which amounts to around 600 employees [1]. This development reflects the ongoing challenges in French retail, where traditional fashion companies struggle to remain profitable [2].
Strategic Shifts
Beaumanoir, a Breton group company, has recently expanded its brand portfolio, including the acquisition of Boardriders brands in Europe [1]. The strategic takeover of Jennyfer stores fits into a broader trend of consolidation and repositioning within the fashion sector [3].