Carrefour City Renews: The Future of Urban Shopping
Parijs, maandag, 9 juni 2025.
Carrefour has launched a revolutionary new retail concept that transforms the urban shopping experience. The ‘Renew’ concept, presented by Benoît Soury, focuses on direct consumption and impulse purchases. The renovated stores offer more space for fresh products and daily services, with innovative elements like a coffee corner, parcel point, and optimised store layout. This strategic concept reflects a profound understanding of modern city dwellers’ needs, emphasising convenience, freshness, and direct consumption requirements. The transformation demonstrates Carrefour’s commitment to evolving with changing retail landscapes and consumer preferences.
Carrefour City’s New Store Concept
Carrefour introduced a new store concept called ‘Renew’ last Monday, specifically designed for urban environments. The concept, presented by Benoît Soury, proximity director at Carrefour, focuses on creating a more flexible and responsive shopping environment [1][2].
Core Features of the Renew Concept
The renovated Carrefour City stores are distinguished by special spaces for fresh products, a coffee corner with microwave, and an emphasis on quick consumption and sweet treats. Additionally, the stores offer various services such as key transfer, a newspaper corner, parcel collection service, and a food service area with coffee machine and microwave [1].
Strategic Vision
Soury stated: ‘Our ambition is to become the retailer that gives flavour to neighbourhood life.’ The store layout is characterised by light and friendly signage, with appealing messages such as ‘a beer for all occasions’ and ‘fresh and healthy food’ [2].