Kurt Geiger Transforms Shopping Experience with Mobile Point-of-Sale System
Londen, donderdag, 5 juni 2025.
The British luxury shoe retailer Kurt Geiger has taken a revolutionary step in its omnichannel strategy by implementing an advanced mobile point-of-sale system across more than 70 stores in the United Kingdom and the United States. The NewStore platform enables store employees to handle transactions entirely digitally, including direct sales, home delivery, and returns. This technological upgrade supports the brand’s international expansion goals and significantly improves flexibility and customer experience in physical stores. The implementation marks a crucial transition from outdated cash register systems to a more integrated, digitally native sales approach.
Strategic Technological Transformation
Kurt Geiger has implemented an advanced mobile point-of-sale (POS) system across more than 70 owned stores and outlets in the United States and the United Kingdom. The NewStore platform replaces three legacy in-store systems and provides an integrated, digitally native sales solution [1][2]. ‘As we expand globally, it is essential to have a retail platform that meets the needs of contemporary shoppers’, says Gareth Rees-John, Chief Digital Officer at Kurt Geiger [1].
Expansion in the American Market
Two years after introducing itself as an e-commerce pure-play retailer, Kurt Geiger has opened multiple physical locations in the United States [1][2]. The implementation of the NewStore platform supports the brand’s further growth and strengthens its omnichannel strategy [2].
Future Plans
As part of the next implementation phase, Kurt Geiger will expand the NewStore platform to two concession stores within Harrods and Selfridges in London [1][2]. The project was supported by AbsoluteLabs, a NewStore-certified system integrator that facilitated the implementation [1].