Supermarket Revolution: PRÍMA Unveils First Food Outlet with 70% Discount
Boedapest, woensdag, 2 juli 2025.
PRÍMA has introduced a groundbreaking retail concept in the Hungarian food market by opening its first outlet store in the Récsei Center in Budapest. This innovative approach offers customers high-quality products with discounts up to 70%, including pasta, canned goods, confectionery, household products, and beverages. The concept focuses on selling products that are being phased out, have excess stock, or have slightly damaged packaging, without compromising on quality. The outlet simultaneously contributes to reducing food waste and provides price-conscious consumers with an attractive shopping experience featuring well-known brands at competitive prices.
Innovative Retail Concept
Vörösvár Kft. launched a revolutionary food outlet concept on 1 July 2025 in the Récsei Center in Budapest. This first PRÍMA FOOD OUTLET offers customers products with discounts up to 70% across an area of more than 100 square metres [1][2][3].
Product Range and Strategic Approach
The outlet’s assortment encompasses over 5,000 items, including pasta, canned goods, confectionery, household products, alcoholic beverages, and soft drinks. The store specifically targets products being discontinued, overproduced, or with slightly damaged packaging [1][4].
Business Strategy
Vörösvár Kft., part of the Breier Group, achieved a net turnover in 2024 of 105,991% more than the previous year, with a net turnover of 23 billion forints. The company realised a net profit of 846 million forints in 2024 [5].