Shopify and Manhattan Associates Launch Revolutionary Omnichannel Connector for Retail
Atlanta, dinsdag, 10 juni 2025.
Manhattan Associates introduced a groundbreaking connector app for Shopify during their annual Momentum event, enabling retailers to optimise online sales. The app for Manhattan Active® Order Management provides real-time network inventory, order processing visibility, and seamless payment processing. Shopify’s VP of Partnerships, Rukmani Subramanian, emphasises that the solution provides brands with real-time inventory, simplified fulfilment, and complete transparency. This initiative underscores both platforms’ shared vision of a fast, transparent, and customer-centric shopping experience, specifically targeting modern retailers looking to innovate and improve customer engagement.
Revolutionary Technological Collaboration
Manhattan Associates introduced an advanced connector app for Shopify during the annual Momentum event, significantly expanding capabilities for retailers [1]. The app for Manhattan Active® Order Management offers integrated solutions that enable real-time network inventory, order processing visibility, and seamless payment processing [1].
Strategic Vision for Omnichannel Retail
Rukmani Subramanian, VP of Partnerships at Shopify, emphasises that the new solution provides brands with crucial capabilities such as real-time inventory insight, streamlined fulfilment, and complete transparency [1]. The collaboration enables retailers to simplify complex business processes and enhance customer experience [2].
Technological Innovation
The connector supports advanced features like Shop Pay payment methods and offers Enterprise Promise & Fulfill™ solutions that can transform retailers’ operational efficiency [2][3]. More than two dozen customers are currently undertaking platform-wide implementation of these innovative technologies [3].