Eating Habits: The Unexpected Climate Threat
Amsterdam, maandag, 16 juni 2025.
HelloFresh reveals a shocking reality about food consumption: our daily eating patterns cause more greenhouse gas emissions than all air and freight transport combined. The research shows that the food sector plays a critical role in climate change, far beyond current recognition. Notably, Dutch consumers are open to sustainable alternatives such as plant-based proteins, forgotten crops, and innovative food sources. Experts predict that future food trends will focus on CO₂-absorbing ingredients and hyperlocal production, which could mean a fundamental shift in our food culture.
Unexpected Environmental Impact of Food Consumption
Research commissioned by HelloFresh reveals that global eating habits worldwide cause more greenhouse gas emissions than air and freight transport combined [1]. The food sector thus faces a critical challenge in the fight against climate change.
Dutch Consumers and Sustainable Food Trends
Dutch consumers show remarkable openness to sustainable food alternatives. 36 percent are willing to use plant-based meat substitutes, 28 percent are open to plant-based dairy products, and 26 percent are interested in forgotten crops such as teff and fonio [1].
Future Vision of Food Production
Experts like Morgaine Gaye and Dr. Joseph Poore predict significant changes in food production by 2050. They point to trends such as CO₂-absorbing ingredients, hyperlocal food sources, and innovative protein sources like bacterial protein [1].
Generational Differences in Food Expectations
While 18 percent of 18-24-year-olds are open to science fiction-like meals with AI and personalised food, 33 percent of Baby Boomers think little will change [1].