Architecture Disruptors: PharmEasy Founders Launch All Home with Ambitious Vision
Mumbai, maandag, 23 juni 2025.
PharmEasy founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia are making a bold move in the housing sector with All Home, a platform aimed at transforming the fragmented interior market. With a promising investment of £120 million, they are focusing on solving inefficiencies in living environments. Their strategy involves bringing together brands in sanitary ware, furniture, kitchens, and interior accessories through an innovative, technology-driven omnichannel platform. The enterprise promises consumers better access to quality products and design insights, with the ambition of fundamentally changing how India lives, builds, and renovates.
New Business Model in Housing Sector
All Home, the new venture by PharmEasy founders, aims to modernise the fragmented housing sector by creating an innovative omnichannel platform. The company will support brands in categories such as sanitary ware, furniture, kitchens, cabinets, and lighting [1][2]. The enterprise has secured an initial valuation of £120 million, with an investment round led by Bessemer Venture Partners [3].
Market Potential and Strategy
The Indian home improvement and interior market is expected to grow by 395%, with a projected size of £237 billion by 2030 [4]. The founders have identified significant inefficiencies in current purchasing processes, such as long lead times and lack of design coherence [2]. Dhaval Shah emphasises: ‘Consumers increasingly want to invest in their living and working spaces but often lack the right channels and products’ [1].
Technological Innovation
All Home will support brands with technological infrastructure, internet-driven production and distribution, and market insights [2]. The platform is currently active with brands like Colour Coats, House of W, and Fiamarc, with plans to add three more brands in the coming weeks [5].