Retail Sector Transforms: AI and Data Lead the Digital Revolution
Amsterdam, donderdag, 12 juni 2025.
The retail sector stands on the brink of a profound digital transformation, with advanced technological platforms like SAP and Salesforce Marketing Cloud offering the ability to personalise customer interactions. Integrated data solutions enable retailers to analyse real-time customer behaviour, design personalised marketing campaigns, and optimise decision-making. Key trends include AI-driven personalisation, omnichannel strategies, and integrated data platforms that allow retailers to respond more quickly and precisely to changing consumer needs.
AI-Driven Personalisation as Core Strategy
Retailers are increasingly leveraging AI technologies to accurately predict and understand customer behaviour. Research shows that 80 percent of consumers are more likely to make purchases from companies offering personalised experiences [3]. Advanced AI tools in modern CRM systems enable real-time data capture, behaviour pattern tracking, and automated decision-making processes [3].
Omnichannel Strategies Transforming Customer Experience
Companies like Rialtes offer ‘RetailNext+’ solutions that enable a 360-degree transformation journey, including strategic retail consulting, custom solution design, and front and back-office integration [4]. These platforms allow retailers to manage complex product hierarchies, deliver personalised omnichannel experiences, and harness AI for trend prediction and demand planning [4].
Technological Innovations in Retail Landscape
SAP and Salesforce Marketing Cloud play a crucial role in digital transformation. retailsolutions, a leading SAP Retail consulting firm with over 350 consultants, helps retailers implement advanced technological solutions covering the entire retail supply chain [5]. These platforms enable personalisation of customer interactions, optimisation of data-driven decision-making, and rapid response to changing market requirements [1][4].