Innovating in Payments: Retail Giants Embrace New Technologies
Amsterdam, vrijdag, 30 mei 2025.
In a time when online shopping is expanding rapidly, major retailers such as Carrefour, The North Face, and Timberland are focusing on innovative payment methods. These technologies not only promise to enhance customer experience but also reduce operational costs by up to 30%. With an emphasis on resolving payment issues — a key reason for nearly 55% of shopping carts being abandoned according to the Baymard Institute — retailers aim for a smoother, more efficient system. Promisingly, the adoption of payment orchestration technologies is projected to grow by more than 24% per year until 2030, indicating a drive for constant innovation in the e-commerce sector. As a result, these brands hope not only to strengthen their competitive position but also to exceed consumer expectations in this digital era.
Strategic Moves in Food Retail
By 2025, we observe a clear shift in strategy among major food retailers towards technological integration. Grupo IFA has launched the innovative Project Delfos, which utilises artificial intelligence to enhance relationships with suppliers and product categories, leading to a more collaborative and efficient business environment [1].
Market Shares and Corporate Acquisitions in Food Retail
Despite challenges, the opportunities for growth and dominance remain apparent. For instance, North America’s market share in the E-Commerce Merchandising Tools Market holds a substantial 38%, fuelled by early adoption of digital technologies [2]. However, the Asia-Pacific region is entering with the highest growth expectations by 2032, driven by internet adoption and smartphone usage [2].
Innovative Payment Methods: Benefits and Impact
Carrefour and other retailers have implemented advanced payment systems that are expected to reduce operational costs by 15-30%. By embracing these technologies, they improve conversion rates and decrease the number of abandoned shopping purchases by nearly 55% [3]. It is evident that these innovations in e-commerce are bringing about positive changes in retail practices.
Trends and Technological Innovations
The retail industry is experiencing a shift from product-centred to experience-centred offerings, as evidenced by the rise of augmented reality and interactive shopping experiences [4]. Moreover, new retail concepts offer opportunities for seamless integration of technology and customer experience.