Ecoalf: Sustainable Fashion Conquers Europe Through Ocean Recycling
Antwerpen, vrijdag, 20 juni 2025.
The Spanish sustainable fashion market Ecoalf reveals an ambitious growth strategy that will redefine the retail world. Led by founder Javier Goyeneche, the company aims for a turnover of 70 million euros in 2025, a significant increase from 58 million euros in 2024. The innovative ‘Upcycling the Oceans’ project currently involves 5,000 fishers and collects 450 tonnes of ocean waste annually - equivalent to four football pitches. With new store locations in Bolzano and Antwerp, Ecoalf positions itself as a leading sustainable fashion brand that combines ecological impact with commercial success.
Growth and Sustainability Strategy
Ecoalf, under the leadership of founder Javier Goyeneche, has developed an ambitious growth strategy challenging the sustainable fashion sector. The company targets a revenue goal of 12 million euros, representing a 20.69 percent increase compared to 2024 [1]. The enterprise currently engages 5,000 fishers in the innovative ‘Upcycling the Oceans’ project, which annually collects 450 tonnes of ocean waste - an amount equivalent to four football pitches [1].
International Expansion
As part of its growth strategy, Ecoalf is opening new store locations in Bolzano, Italy and Antwerp, Belgium [1]. This strategic expansion marks a significant step in the international positioning of the sustainable fashion company, focusing on combining ecological impact with commercial success [1].
Sustainability Production
Beyond ocean recycling initiatives, Ecoalf collaborates with 6,000 farmers producing regenerative cotton [1]. The company manages to reuse only 68% of collected ocean plastics, indicating the complexity of sustainable fashion development [1].