Jaiio: Luxury Second-Hand Revolution at Galeries Lafayette
Parijs, woensdag, 2 juli 2025.
The French second-hand platform Jaiio has taken a significant strategic step by strengthening its presence in the prestigious Galeries Lafayette department store. With a new 100 square metre space, Jaiio is positioning itself clearly in the luxury second-hand market segment. The company is expanding its range with high-end brands such as Hermès, Celine, Gucci, and Balenciaga, which aligns with the growing demand for sustainable and affordable luxury fashion. This perfectly fits the trend where 42% of French consumers are increasingly choosing second-hand clothing, with an average annual budget of €115. Jaiio’s mission to make second-hand fashion ‘an obvious choice’ seems promising in the rapidly evolving fashion market.
Jaiio’s Luxury Second-Hand Expansion
The French second-hand platform Jaiio has achieved a strategic expansion by occupying a prominent 100 square metre space in the renowned Galeries Lafayette department store [1]. This space marks an important step in the platform’s positioning in the luxury second-hand market segment [2].
Brand Strategy and Assortment
Jaiio has expanded its product offering to include high-end luxury brands such as Hermès, Celine, Gucci, and Balenciaga [1]. This strategic shift seamlessly aligns with the growing consumer demand for sustainable and affordable luxury fashion [3].
Market Trends and Consumer Behaviour
According to an Ademe study, 42% of French consumers purchase second-hand clothing, with an average annual budget of €115 [4]. The second-hand luxury market is showing strong growth, particularly among younger generations who value sustainability and affordability [5].
Future Plans
In addition to the expansion in Paris, Jaiio is also planning a new sales space in the Galeries Lafayette in Toulouse, scheduled for September 2025 [1]. The company’s mission is to make second-hand fashion ‘an obvious choice’ [2].