Bexley Selects Experienced Fashion Strategist for European Breakthrough
Parijs, donderdag, 26 juni 2025.
Men’s fashion brand Bexley has made a crucial strategic move by appointing Sébastien Fayet, a former Lacoste top manager with over 20 years of experience, as its new CEO. Fayet succeeds Bruno Luppens with a clear mandate: to implement an ambitious European expansion strategy. With his in-depth knowledge of the fashion sector and retail experience, he is the ideal candidate to realise Bexley’s growth ambitions and significantly strengthen the brand’s position in the European market. This appointment marks a new phase in the brand’s development, as it prepares for further international expansion following its acquisition by LBO France in 2017.
Strategic Appointment at Bexley
Men’s fashion brand Bexley has made a crucial strategic move by appointing Sébastien Fayet as its new Chief Executive Officer. Fayet, with an impressive career spanning more than 20 years in the fashion sector, joins the company after a long tenure at Lacoste, where he held a prominent role [1]. He succeeds Bruno Luppens and has been given the specific mandate to lead the brand’s European expansion strategy [1].
Background and Experience
The new CEO brings extensive experience in the fashion and retail sector, particularly through his years of involvement with Lacoste, where he first joined in 2002 [1]. This comprehensive background positions Fayet as an ideal candidate to implement Bexley’s growth strategy in the European market [1].
Company Development
Fayet’s appointment follows Bexley’s acquisition by investment fund LBO France in late 2017, when the brand entered a new phase under Bruno Luppens’ leadership [1]. This management change marks a significant step in the further development of the Lyon-based men’s fashion brand [1].