Paul & Joe Appoints Digital Innovator for International Growth Strategy
Parijs, vrijdag, 20 juni 2025.
The renowned French fashion brand Paul & Joe has appointed Marie-Emmanuelle Demoures as the new CEO, a crucial appointment marking their thirty-year anniversary. As an expert in the digital textile sector, she will lead the international expansion strategy and work closely with founder Sophie Haggiag. Demoures’ appointment signifies a strategic shift aimed at increasing brand visibility and accelerating digital transformation, with the goal of positioning Paul & Joe further on the international fashion map.
Strategic Appointment
Marie-Emmanuelle Demoures has been appointed by Paul & Joe as the new CEO, with a specific focus on international expansion and digital strategy renewal. As a former leader of Elise Chalmin, she possesses extensive expertise in the textile sector, particularly in the digital domain [1]. Her appointment coincides with the fashion brand’s thirty-year anniversary, marking a strategic moment for further growth.
Brand Strategy and Collaboration
Demoures will work closely with founder and artistic director Sophie Haggiag, who originally launched the brand in 1995 with a menswear line, followed by womenswear the subsequent year [1]. The new CEO will focus on strengthening international visibility and expanding the brand’s presence across different markets.
Digital Transformation
As a digital expert, Demoures will play a crucial role in the further digitalisation of Paul & Joe. Her background in technological innovation within the textile sector enables her to optimise modern marketing strategies and online sales channels [1].