U Cooperative Gains Ground: Strategic Acquisitions Strengthen Market Position
Parijs, woensdag, 11 juni 2025.
In the dynamic world of food distribution, the U Cooperative has achieved a remarkable growth spurt. Through the smart integration of Schiever and the acquisition of Casino stores, the group recorded a significant market share improvement of 0.7 percentage points between 21 April and 18 May 2025. While competitors like Leclerc lose market share, U positions itself firmly in the top three of the French food distribution sector. The strategic moves have not only led to an increase of 413,000 new customers but also demonstrate the agility and growth potential of the cooperative in a competitive retail market.
Market Position and Customer Strategy
The U Cooperative has achieved a remarkable market growth with an increase of 0.7 percentage points in market share between 21 April and 18 May 2025. The strategic integration of Schiever has directly yielded positive results, with a net addition of 413,000 new customers to the customer base [1]. In contrast to competitors such as Leclerc, who are experiencing a market share decline of 0.2 percentage points, U is succeeding in strengthening its market position [1].
Competitive Landscape
In the current retail landscape, U distinguishes itself through dynamism in various store formats. The group shows growth in hypermarkets, supermarkets, proximity stores, and online channels [1]. By comparison, Carrefour France records a market share increase of 2.1 percentage points (to 20.6%), while Les Mousquetaires gains 1 percentage point (to 18.2%) [1].
Future Perspectives
Kantar expects that the effects of acquisitions such as Casino stores will stabilise in the coming period. The next measurement period will provide more insight into the actual autonomous growth potential of the various retail players [1].