Kering Under Pressure: Parvus Asset Management Increases Strategic Stake
Parijs, dinsdag, 1 juli 2025.
The French luxury fashion brand Kering is expecting a significant strategic shift as hedge fund Parvus Asset Management has increased its shareholding to approximately 5%. This move comes against the backdrop of an already challenging period for the company, which has experienced a 45% stock price decline over the past two years. With the arrival of Luca De Meo as the new CEO in September and recent changes in the shareholding structure, Kering stands on the brink of potential profound strategic reorientations in the luxury retail sector.
Strategic Shift at Kering
The hedge fund Parvus Asset Management has crossed the strategic threshold of 5% equity capital in Kering, the French luxury fashion brand, last Friday. This movement comes at a crucial moment for the company, which has recently faced significant challenges [1][2].
Stock Dynamics and Market Context
Kering’s share price has undergone a substantial decline over the past two years. A 45 percent value reduction characterises the challenging market conditions in which the company finds itself. The arrival of Luca De Meo as the new CEO from September 2025 is seen as a potential catalyst for change [1][2].
Future Expectations
The entry of Parvus Asset Management as a significant shareholder suggests potential strategic reconsideration within Kering. The hedge fund is known for its critical view of corporate management and may drive substantial changes in the company [1][3].